Top 5 Photo and Video Apps on iOS in Madagascar - Q4 2021

Throughout Q4 2021, the Photo and Video category on iOS in Madagascar saw varying trends among its top applications. Here’s a closer look at the performance of Snapchat, Instagram, YouTube: Watch, Listen, Stream, Storybeat: Reels & Story Maker, and Picsart AI Photo Video Editor.

Snapchat experienced a consistent number of weekly downloads, starting at 188 and slightly dipping to 152 in early November, before climbing back to 186 by the end of December. The app also saw a gradual increase in weekly active users, from 11.5K to 13.4K over the quarter.

Instagram maintained steady weekly downloads, beginning at 177 and fluctuating slightly before ending the quarter at 173. The app's weekly active users showed a modest rise, starting at 13.4K and reaching 14.3K by the end of December.

YouTube: Watch, Listen, Stream had a stable download trend, starting at 185 and ending at 184. The weekly active users saw a consistent increase, from 36.6K to 39.1K throughout the quarter.

Storybeat: Reels & Story Maker showed varied weekly revenue, peaking at $111 in the last week of December. The app’s weekly downloads remained consistent, starting at 131 and ending at 135. Weekly active users saw minor fluctuations, starting at 187 and ending at 188.

Picsart AI Photo Video Editor had a peak weekly revenue of $146 in mid-November. Weekly downloads were steady, starting at 118 and ending at 107. The app's weekly active users showed a slight increase from 2.6K to 2.7K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.